Our Bird of the Year contest was highlighted on KPCC 89.3 radio station in Los Angeles. Reporter Molly Peterson also wrote a piece for their website, check it out:

It seems kind of nerdy to have a vote for Bird of the Year on their website, but California Audubon's strategy seems to fit with Audubon's goals nationally. And I think Audubon's social media driven marketing is pretty interesting. It's a savvy ploy, and it takes some balls, to say, "we've got a lot of older, white people in our group. We like those people, but we want to add some new ones, to change that to reflect the communities we're in." It seems to be working, too.It seems kind of nerdy to have a vote for Bird of the Year on their website, but California Audubon's strategy seems to fit with Audubon's goals nationally. And I think Audubon's social media driven marketing is pretty interesting. It's a savvy ploy, and it takes some balls, to say, "we've got a lot of older, white people in our group. We like those people, but we want to add some new ones, to change that to reflect the communities we're in." It seems to be working, too.

Read the entire article here.